Shoot: 22nd May 2017 – Travel (Palma, Mallorca) 23rd May
2017 – Shoot 24th May 2017 – Shoot 25th May 2017 – Shoot 26th May 2017 –
Travel (back to London)
Fee: see below.
WOMEN: aged 25 – 60 years old. All Races
BODY: Normal, Healthy, A mixtures of tummies. Not all toned some a little fuller but on the
healthy side of real.
LOOK & ATTITUDE: Our women should be “real women” with interesting, warm and friendly
faces. They should be relatable, natural and most importantly, likeable and
charismatic with warm and engaging smiles. They should have a natural charm & beauty, they should be friendly, likeable, healthy and approachable.
We will need to see stomachs. Will have to eat the product. No Allergies to Dairy
Fee: BSF: £350
Travel : £175
Wardrobe: No fee
All inclusive of agency commission
Buyout: £9,000 for TVC / INTERNET.
If selected for stills buyout £7,000
Territories: EUROPE (including UK), 1 YEAR
TVC TV: Including different edits / versions / lengths / different bottles –
packs / flavours / different VO / claim.
The ads could vary depending on the country and airing moment.
ALL ACTIVIA CAMPAIGNS (Takes can be used during one year for different Activia ads /
Danone corporate pages, Danone social networks, online Ads, including
the TV version and any other and specific digital edits and formats.
Digital specific materials: animated gifts, stills, covers, banners y
cinematographs (motion pics).
Usage of frames for web pages, social networks and press notes.
ALL ACTIVIA CAMPAIGNS (Takes can be used during one year for different
Activia ads / campaigns)
The ads can stay at Danone web pages for 5 years as a historic video
library. Not for repost usage.
On Line Usage, Print, OOH & POS.
Territories also to be included as Europe; Russia, Kazakhstan,
Possible Additional Territories: (To be Negotiated):
USA: £10,000 TVC, 800% INTERNET & 400% STILLS
Canada: £7,500 TVC 400% INTERNET & 200% STILLS
Japan: 1000% TVC/INTERNET & 200% STILLS
Brazil: 900% TVC/INTERNET & 200% STILLS
Mexico: 900% TVC/INTERNET & 200% STILLS